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PLEASE NOTE: This is a companion to Robert Cialdini's Pre-suasion and NOT the original book. Preview: Pre-suasion by Robert Cialdini is a research-driven examination of the ways that framing a persuasive argument can influence its effectiveness. Extensive research finds that certain ways of setting up a persuasion can be more effective than a well-planned persuasive argument on its own. Inside this companion:
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