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PLEASE NOTE: This is a companion to Dan Ariely's Payoff and NOT the original book. Preview: Payoff by Dan Ariely is a companion to the author's well-known TED talks, which focus on research that illuminates the role of reward and effort in motivation. Ariely examined his own motivations for helping a woman whose teenaged boys were badly burned, a medical trauma he experienced himself when he was approximately the boys' age. Inside this companion:
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