Sharpen your web writing skills and write great content that hooks readers and makes them happy to do business with you. Learn to do this without sleazy, manipulative copy and instead with writing that helps your readers reach the goals that brought them to their web browser. For less than your daily iced grande latte with light ice and two Splenda, this book will teach you how and entertain you at no extra charge! Throwing any old words on a web page is the same as throwing away business. You won't grab the attention of the audience that should be buying from you. Whether you write for clients, a company you work for, or your own business, this book GUARANTEES that in about one hour, you'll have the blueprint for great web writing skills and exercises that will help you be a better web writer.