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Exploring Creativity and Innovation

by Alex Antonites


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An exploration of the context, need and nature of innovation; and the creative person, environment, process and outcome. Locally relevant examples and cases help to contextualise creativity and innovation within the southern African context.Contents include the following

  • The role and need for the "new"
  • The creative person and environment
  • The creative process
  • The creative outcome
  • Introduction to innovation
  • Business modelling for managing innovation
  • Publication Details

    Van Schaik Publishers
    Publication Date:


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