Finding an angel investor to fund the next big idea has always been a daunting task. The next difficult task is to gain marketing exposure. Together, these elements can make or break a startup. Until recently, these two were separate activities – you first find investors & raise money, and then you would allocate your marketing spend.
The advent of crowdfunding has disrupted the way funding and marketing is done – by combining these critical tasks and getting them done at the same time.
Crowdfunding – Venture Capital on Steroids.
With crowdfunding, you can set your terms, retain your company's vision & culture, and bring several shareholders rather than just a handful – and most importantly get promotional boost that comes with this.
Furthermore, crowdfunding also allows you to offer shares and attract a lot more money! Entrepreneurs usually raise hundreds of thousands, and even millions!
This Book Is Your Blueprint on the "HOW"!
Crowdfunding has offer new avenues for startups and it is relatively easier to start a business than ever before. But it is also attached with a steep learning curve. Many ventures find themselves into deep waters without the real knowledge of choosing a platform, crafting a pitch and attracting investors.