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Gastrophysics

The New Science of Eating

by Charles Spence

ebook

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A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food

Why do we consume 35% more food when eating with one more person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?

These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the "off-the-plate" elements of a meal: the weight of cutlery, the colour of the plate (his lab showed that red is associated with sweetness - we perceive salty popcorn as tasting sweet when served in a red bowl), the background music and much more. Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Meal-times will genuinely never be the same again.

Publication Details

Publisher:
Penguin Books Ltd
Imprint:
Penguin
Publication Date:
2017

Format

  • OverDrive Read 27.8 MB
  • Adobe EPUB eBook 27.8 MB

Charles Spence (Author)

Professor Charles Spence has spent the last two decades researching how people perceive the world around them, earning him the international reputation as the expert in multisensory perception and experience design. He has popularized the term 'ga...

More about Charles Spence
Gastrophysics
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