Journal of Service Theory and Practice, Volume 27, Issue 2
ebook ∣ Advances in Service Research in Australasia and Asia Pacific · Journal of Service Theory and Practice
By Chatura Ranaweera
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This ebook includes some of the best papers from the Services track at the Australia and New Zealand Marketing Academy (ANZMAC) in 2014. Across the board, the papers demonstrate emerging critical and diverse perspectives that signify the advancement of the field of services marketing.
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