This e-book contains some of the best papers presented at the First International Marketing Conference. Though the e-book is primarily based on the conference, it also includes several papers from other authors. It is imperative for an emerging and developing nation like India to visit and identify the potential opportunities and challenges that lie ahead in the process of 'Globalizing Brand India'. Hence, this e-book takes into account the significance of the phenomenon of globalization. The six papers address some of the multidisciplinary issues in the domains of branding of emerging nations.