International Journal of Sports Marketing and Sponsorship, Volume 18, Issue 1

ebook Sport Business in China · International Journal of Sports Marketing and Sponsorship

By James Zhang

cover image of International Journal of Sports Marketing and Sponsorship, Volume 18, Issue 1

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Growth of China's sport industry has brought tremendous opportunities to sport and non-sport organizations domestically and globally; nonetheless, the enlargement has also raised many challenges. To a great extent, China has chartered into unprecedented new sport business territories. Because of social, cultural, historical, and governmental differences, many theories and knowledge, professional experiences, best practices, and lessons learned in Western countries may or may not be directly applicable to the diverse setting(s) in China. Until now, only limited empirical evidence is available to address these challenges. Thus this ebook examines contemporary subject matters and concerns significantly meaningful in helping to understand, stimulate, and improve sport business operations in China, provide guidance to transnational organizations for doing sport-related business in China, offer constructive suggestions for Chinese corporations going global, and ultimately build up theories and best practices to address unique perspectives of China's sport industry.

International Journal of Sports Marketing and Sponsorship, Volume 18, Issue 1