The study presents detailed data from 21 private and 13 public colleges and universities about their campus tour operations including but not limited to: trend data in the number of visitors attracted demographic characteristics of the visiting population, i.e, the percentage of visitors accounted for by adult students, international students, high school juniors, high school seniors and other distinct groups; operations data, staff time and funds spent on campus tours; marketing data, spending on the promotion of campus tours; and the use of consultants and the impact of professional student tour operators. The report also covers the actual staging of the campus tour with specific data about stops on the tour deemed most critical; it also has extensive coverage of the number of student guides, their rates of pay and training and retention policies. The study includes advice from peers and a list of institutions worthy of emulation, in the opinion of the survey participants.