本书分为三篇十六章讲解了提问式销售的方法与技巧。第一篇读懂心理提问，本篇介绍了销售时提问的心理、惯性思维、好奇心、防备心理等八个方面的内容；第二篇掌握消费原理提问，本篇介绍了短缺原理、对比原理、让步原理、负债感原理、言行一致原理五方面的内容；第三篇利用买卖效应提高，本篇重点介绍了买卖中权威效应、关联效应、牧群管理等方面的内容。( This book is divided into 3 Sections in 16 chapters to illustrate methods and skills of question-oriented selling. The first section is about understanding of psychological questions, introducing eight aspects of questioning during selling such as psychology, inertial thinking, curiosity and psychological preparedness; the second sections is about questions of consumption principle, introducing five aspects of principles such as shortage theory, comparison theory, compromise theory, mentality regret theory and theory of action concurrent with words; the third section is about improvement by transaction effect, particularly introducing contents of authoritative effect, correlation effect and herd management. )