Is it too much for small business owners to want it all—a profitable and thriving business they love, that yields fantastic lifestyle benefits, and is a joy to own...AND a valuable business asset you can one day sell for a truckload of money? Business growth expert Jason Cunningham says you CAN have your cake (a business that's a delight to own and run), and sell it too (create an asset that others are clamouring to buy from you). The best bit? You don't need to sell just now—but there are simple steps you can take right now that will enable you to get top dollar when the time is right to sell. And in the meantime...you'll build an even better business.