getAbstract Summary: Get the key points from this book in less than 10 minutes.

David Avrin, who introduces himself as the "Visibility Coach," usefully explains which marketing plans and activities work best and which to avoid. He offers meaty information – especially for novices, but he can be repetitious, and his notion that you can create quality copy for an ad or brochure in an hour is unrealistic. However, he offers a sound overview of workable marketing ideas and recommendations, like this basic reminder: "The best way to potentially out-market your competitors is to create products and services that are more marketable." getAbstract suggests his manual to businesspeople who are either new to marketing or who seek a handy review of the basics.

Book Publisher:

Career Press