getAbstract Summary: Get the key points from this book in less than 10 minutes.

This refreshing, original treatise takes on a rarely served but important topic. British author and executive Laurie Young points out that few people write about or study "thought leadership" for its true worth. Yet, collectively, corporate thought-leadership budgets are enormous, rivaling those for advertising. getAbstract recommends Young's insights to business leaders, students, investors and all who want to understand the power of thought leadership, including how to create, disseminate it and benefit from it.

Book Publisher:

Kogan Page