Think Like a Rock Star (Summary)
ebook ∣ How to Create Social Media and Marketing Strategies That Turn Customers into Fans
By Mack Collier
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Rock stars have fans who wait overnight in the freezing cold to see them perform. These loyal customers praise their favorite musicians to others and build websites devoted to their music. Brands rightly envy that devotion. What do rock stars know that most marketers don't? They know their fans are the soul of their enterprise, and they love and appreciate them. Rock stars know intuitively how to interact with their fans because they are fans, too. Mack Collier offers simple, game-changing advice on developing your most loyal customers. getAbstract recommends his ideas to marketers who want to build "rock-star" brands and convert customers into devoted fans.
Book Publisher:
McGraw-Hill
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