getAbstract Summary: Get the key points from this book in less than 10 minutes.

This book provides an elementary introduction to the way the mind works, but it is an entirely practical introduction. Authors Yoram (Jerry) Wind and Colin Crook tell readers the basics of mental functioning in order to warn them about putting too much trust in what seems to be. What we see is, in fact, not reality but rather mental models that we ourselves construct. When we understand this, we begin to see why it is important to test our mental models continuously for relevance to reality, and to change them. The authors address the impact of mental models on everything from business to personal health, using strong case histories (such as Oprah Winfrey's life changing story) as illustrations. As a lagniappe, the publisher includes a CD with a brief summary of the book's main points. getAbstract recommends this straightforward exposition; it will help you think about how you think.

Book Publisher:

Wharton School Publishing