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getAbstract Summary: Get the key points from this book in less than 10 minutes.
A comprehensive, well-designed search engine optimization (SEO) strategy can increase your search engine ranking and drive visitors to your site. If you design your website with SEO in mind, you can do a better job of engaging visitors and achieving high conversion rates. Specialist Lee Wilson provides a thorough introduction to SEO and shows you how to make it work for your organization. Despite the use of jargon, Wilson's treatise is designed to give beginners a basic understanding. He covers SEO terms, specific tactics and user-friendly checklists, which he summarizes in highlights in each chapter. getAbstract recommends this adaptable framework to digital marketing students, new practitioners and those seeking up-to-date refinements to boost the power of their SEO.
Book Publisher:
Kogan Page
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