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One of the more important changes in investing is happening without the knowledge of many sophisticated investors. Social media, which some see as mostly founts of gossip and silly photos, are crucial sources of new investment information and insights into market sentiment. Wall Street analyst Brian D. Egger explains this emerging development, social media's new role, and how the uninitiated can take advantage of social media websites and tools to become better-informed investors. He links the apparently innocuous social media moves of millions of people to specific trends that affect investors and explores the interconnectedness of almost everything in business today. getAbstract recommends Egger's welcome personal-investing insights to traders and investors seeking a new research tool, to businesspeople investigating new avenues, and to anyone interested in media and business trends.

Book Publisher:

Platinum Press