getAbstract Summary: Get the key points from this book in less than 10 minutes.

Many entrepreneurs regard social media as a great free asset with upside potential but discover that maintaining an effective online presence requires time and effort and may show no results. Marketing experts Steve O'Leary, Kim Sheehan and Sterling Lentz share the experiences of small-business owners and demonstrate how to form online social communities that promote business and recruit and retain customers. If this is the first text you've ever read on social media, you will discover a treasure trove of tips. However, the book covers much of the same ground as earlier guides to the topic. getAbstract recommends this clear road map to social media novices (or laggards), who will appreciate its step-by-step instructions for building an audience.

Book Publisher:

Praeger