getAbstract Summary: Get the key points from this book in less than 10 minutes.

Creativity coach Lisa Bodell is the founder and CEO of Futurethink, an innovation consultancy. Over the years, she has developed a system for turning tired, risk-averse corporate cultures into inventive juggernauts in relatively short order. Bodell tells you to "kill your company" and do it now, before someone else does. She urges you to look at your organization through the eyes of a ruthless competitor. Find your weaknesses, imagine the future of your industry and figure out how you'll get there. While some of the book's exercises might seem corny, each one is simple, yields immediate insights and connects to an overall approach that is engaging enough to win the attention of busy leaders, even skeptical ones. getAbstract believes this book will help CEOs, executives and managers spark creative change from the top down or, as Bodell recommends, from the "middle out."

Book Publisher:

Bibliomotion