getAbstract Summary: Get the key points from this book in less than 10 minutes.

At the bottom of every Southwest Airlines paycheck is the sentence: "This paycheck is made possible because of your customers." That idea should be the prevailing attitude within every company. Despite employing too much jargon and too many lists, Bill Thomas and Jeff Tobe, experts on consumer focus, do a good job of detailing how organizations can improve their clients' experiences and, thus, generate more revenue. getAbstract recommends this perceptive manual to everyone who has customers, no matter what the scale of their business, business model, focus or framework.

Book Publisher:

Wiley