A/B Testing (Summary)
ebook ∣ The Most Powerful Way to Turn Clicks Into Customers
By Dan Siroker

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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Dan Siroker – director of analytics for the 2008 Obama presidential campaign – and Pete Koomen present a breezy and important how-to report on methodical testing of online content. The authors present focused, practical tips in brief, clear chapters. Their guidance can help you shape any website to ensure that a higher percentage of online visitors become customers. getAbstract recommends this manual to those seeking to improve their websites, and to readers – including students, start-up entrepreneurs, investors and entrepreneurs – interested in data-driven decision making and the impact of cyberculture on business.
Book Publisher:
Wiley