Win (Summary)
ebook ∣ The Key Principles to Take Your Business from Ordinary to Extraordinary
By Frank I. Luntz
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
To learn how winners win, ask them. Political consultant and Fox News analyst Frank I. Luntz interviewed extraordinary winners, including many leaders from Forbes 400 and Fortune 500 companies. Luntz distills his discoveries down to nine basic principles that he calls "nine Ps of winning." The politicians who hire Luntz's consulting company, The Word Doctors, consider him a master propagandist. In his own words, "It's not what you say, it's what people hear." Luntz is a proven communicator, and getAbstract finds that his nine rules for winners can help businesspeople plan their communications to emerge victorious in today's marketplace.
Book Publisher:
Hyperion
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