Web Copy That Sells (Summary)
ebook ∣ The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
By Maria Veloso
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Writing for the Web is different than writing for print, but what exactly is the difference? Veteran copywriter Maria Veloso has pondered this question and provides some solid, standard answers in her useful, straightforward manual, which helps copywriters produce great sales copy for the Internet. While maximizing the sales opportunities copywriters find on the Web, Veloso also explains how to adapt traditional emotive ad copywriting to meet the Web's restrictions, from the physical limitations of a Web page to the distractibility of the average online consumer. She explains how to use opt-in offers and how to write B2B and B2C copy. getAbstract recommends her practical, entertaining book to Web copywriters, particularly novices, who want to boost sales and better understand the strengths and weaknesses of their medium.
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Copyright © 2009 AMACOM, a division of American Management Association
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