Web 2.0: A Strategy Guide (Summary)
ebook ∣ Business thinking and strategies behind successful Web 2.0 implementations
By Amy Shuen
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Many of Web 2.0's foundational principles – for example, giving away your primary online product – are counterintuitive. Fortunately, Amy Shuen, a renowned expert on high-tech business models, dispels much of the mystery in her outstanding book. Its bona fides include being issued by the publishing company belonging to Tim O'Reilly, the high-tech guru who helped coin the phrase "Web 2.0." Shuen covers the social and business effects of Web 2.0, breaks down the Web 2.0 strategies of some of the most successful Internet companies and explains how business of any size can benefit from harnessing Web 2.0's limitless potential. getAbstract recommends this book to executives who develop strategy, small-business owners who want to expand their operations and entrepreneurs who plan new business ventures.
Book Publisher:
O'Reilly
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