getAbstract Summary: Get the key points from this book in less than 10 minutes.

Author Saul Kaplan's fascinating take on business model innovation combines reflections on why such innovation is crucial with advice on how to go about it. He explores the process of business model innovation with illustrations and anecdotes, and sets the stage by presenting Blockbuster's history as a case study. Kaplan examines the reasons why companies fail at business model innovation. He lays down clear principles managers can adopt profitably to become more innovative. Kaplan engages the reader by going beyond the conventional boundaries of innovation within corporations and examining how nonprofits and individuals can also adopt business model innovation. getAbstract recommends his practical insights to managers in for-profit and nonprofit organizations and to business students.

Book Publisher:

Wiley