getAbstract Summary: Get the key points from this book in less than 10 minutes.

How can you develop new clients and new business? The four most time-tested techniques are "cold calls, advertising, public relations and networking." Cold calls are more enjoyable than sticking yourself with red-hot needles – but not much. Advertising costs big bucks. Public relations can backfire if you don't know exactly what you are doing. That leaves networking. Networking is not demeaning like cold calls. In fact, it can be fun. It doesn't cost an arm and leg like advertising. And you won't inadvertently end up in some crusading reporter's crosshairs. Ivan R. Misner and Michelle R. Donovan's book teaches you the best networking techniques. They explain, "It's not net-sit or net-eat. It's net-work." You must "work the networking process." getAbstract thinks this savvy book does a good job of showing you how.

Book Publisher:

Greenleaf Book Group