getAbstract Summary: Get the key points from this book in less than 10 minutes.

Evan Matthew Dudik says businesses do not select their strategies based on scientific thinking, but on anecdotal evidence. This trend has contributed to the explosion of new and changing ideas about what businesses should do. The resulting churn of activity is reflected in the many different approaches that books and consultants advocate. Dudik calls for a return to building and testing theories scientifically, arguing that no one-size-fits-all business strategy exists. Instead, managers should create and test hypotheses to determine an effective approach. Dudik also suggests applying effective warfare strategies and tactics to business. Overall, this is a fairly innovative, refreshing take on developing strategies, although presumably market research is set up to do some of this testing. Paradoxically, Dudik's battlefield analogy seems like one more use of anecdotal evidence to bolster a theory. Generally, however, getAbstract.com recommends this thoughtful, helpful book, noting that its primary strength lies in explaining the use of scientific methodology to test business presumptions.

Book Publisher:

AMACOM