getAbstract Summary: Get the key points from this book in less than 10 minutes.

Marketing consultant Jim Signorelli tells an interesting tale as he takes readers through his innovative "StoryBranding" strategy. He explains why human beings find good stories powerful, how the plots of great narratives thematically illustrate principles and beliefs that their audiences share and why marketers must connect the "inner and outer layers" of their products with their prospects' values. Easy to read and filled with examples of companies whose brands connect with their customers through stories, this manual outlines a six-step approach to discovering the story of your brand. getAbstract recommends Signorelli's innovative technique to marketing professionals who must create or re-create a brand that earns customer loyalty.

Book Publisher:

Greenleaf Book Group