Social Media ROI (Summary)

ebook Managing and Measuring Social Media Efforts in Your Organization

By Olivier Blanchard

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getAbstract Summary: Get the key points from this book in less than 10 minutes.

Brand strategist Olivier Blanchard proffers comprehensive information and helpful advice in his worthy overview of social media. Blanchard explains how to plan, organize, manage, measure and assess social media programs. Although numerous social media manuals already flood the market, getAbstract believes this savvy, informative guide offers some new insights on evaluating your results and recommends it to anyone seeking to leverage the exciting, burgeoning, and occasionally baffling world of social media.

Book Publisher:

QUE Publishing

Social Media ROI (Summary)