Jugaad Innovation (Summary)
ebook ∣ Think Frugal, Be Flexible, Generate Breakthrough Growth
By Navi Radjou
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getAbstract Summary: Get the key points from this book in less than 10 minutes.
Decentralized, nonhierarchal management has been replacing musty command-and-control management style for some time. One name for R&D's new bottom-up approach is jugaad, a colloquial Hindi word that roughly translates as "an innovative fix; an improvised solution born from ingenuity and cleverness." This tactic enables inventors to develop innovative products and services "faster, better and cheaper." Professors and consultants Navi Radjou, Jaideep Prabhu and Simone Ahuja examine jugaad innovation worldwide, present inspiring case studies and explain why Western companies should supplement top-down, traditional R&D with bottom-up jugaad. getAbstract recommends this revelatory, inspiring exploration to business leaders who seek to innovate by achieving "more with less."
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Copyright © 2012 Jossey-Bass, an imprint of John Wiley & Sons
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