getAbstract Summary: Get the key points from this book in less than 10 minutes.

A big difference exists between concentrating on a single sale and approaching sales as a long-term career. The contrast is as different as living from paycheck to paycheck is from building an investment portfolio. Sales consultant Todd Duncan writes for the career-oriented sales professional. He thoughtfully explains how to operate your sales practice as a business, and focus your efforts on only those activities that build relationships and generate revenue. He walks you through the four steps of his "High Trust Selling System," and tells you how to funnel your efforts into fewer, high-quality clients and eventually convert them into long-term, tactical partners. Duncan can be a bit preachy and self-promotional, yet getAbstract recommends this solid manual to sales professionals who want to elevate their practices to the next level.

Book Publisher:

Nelson Publishers