In this exceptionally entertaining and thought provoking book, the author explains how his groundbreaking Intelligent Influence process is the foundation of success in business and life. He opens readers minds to the reality that they do what they do, think the way they think, and accomplish what they accomplish because of influence. The four steps of highly successful leaders and organizations are described in detail with charts, examples, and exercises. The relationships between strategic planning, advertising, public relations; and between leadership, sales, and diversity are explained. This unique approach to human interaction promises to rewrite the rules of how we communicate and move each other to change the world.