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｢基本的なビジネスの考え方やフレームを押さえたい｣｢方針を決めるときの判断基準がほしい｣｢現状の打開策となるアイデアを出したい｣。そんなときに役立つのが本書。顧客創造、仮説思考、4Ps、キャズムなど、古典から意外なお役立ち理論まで、使いどころもよく分かる!
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