Designing Brand Identity

ebook An Essential Guide for the Whole Branding Team

By Alina Wheeler

cover image of Designing Brand Identity

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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):

"An inspiring and powerful toolkit."
--The Marketer

"Alina Wheeler provides a practical structure for the brand building process."
--Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
--Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."
--Communication Arts

Designing Brand Identity