Designing Brand Identity
ebook ∣ An Essential Guide for the Whole Branding Team
By Alina Wheeler

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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):
"An inspiring and powerful toolkit."
--The Marketer
"Alina Wheeler provides a practical structure for the brand building process."
--Al Ries, coauthor, Positioning
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
--Marty Neumeier, author, The Brand Gap
"A valued reference book for all members of the branding team."
--Communication Arts