Jennifer Smith spends most of her time wishing she had a more exciting name, lived a more exciting life, or that she could just become someone else for a while. With her sister Claire's help, Jennifer channels her life's desires into the perfect graduate research program: a fake Facebook identity that allows her to "study" the world's reaction to perceived beauty. Making up a new name, designing a new personality, and doctoring a photo or two seems like the perfect plan; how could it possibly backfire? Especially if it helps her get the attention of a long-time school crush...Lost in her new-found "popularity" as Olivia Saunders, Jennifer's real life starts to slip out of her grasp piece by piece. Before long, she finds herself caught in a love square–where one of the four corners is an imaginary person. While Olivia's life has all the glitz, glamour, and guys she could ever have wanted, Jennifer has to decide if she can walk away and learn how to be okay living life as herself.