Understanding Behaviorism is a classic textbook that explains the basis of behavior analysis and its application to human problems in a scholarly but accessible manner. 

Now in its third edition, the text has been substantially updated to include the latest developments over the last decade in behaviour analysis, evolutionary theory, and cultural evolution theory

The only book available that explains behavior analysis and applies it to philosophical and practical problems, written by one of today’s best-known and most highly respected behaviorists

Explores ancient concepts such as purpose, language, knowledge, and thought, as well as applying behavioural thinking to contemporary social issues like freedom, democracy, and culture

Part of the new evolutionary perspective for understanding individual behavior in general and culture in particular – culminates with practical approaches to improving the lives of all humanity