Since 2005, Lewis Schiff has been researching the behaviors of America's most successful people—self-made millionaires who build businesses around what they do best. In Schiff's eyes, this is the new American Dream: do you and do well doing it! Expect the best return—on your time, on your investment, on your talents. In The First Habit, Schiff, who has interviewed over 1,100 "new economy winners," including many of the most famous entrepreneurs in the world, describes the attitudes you must master in order to realize this dream.