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Chapter 2 from the Textbook of Urgent Care Management entitled: Developing the Business Plan includes:
- Before you start: Leveraging available informational resources
- The basic layout
- Cover page
- Executive Summary
- Company description
- Industry analysis
- Market analysis
- Competitor analysis
- Description of products and services
- Marketing strategy
- Implementation strategy
- Management plan
- Financial plan
- Biggest mistakes
- Adapting an online business plan template
- Conclusion
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