Secret Formulas of the Wizard of Ads

ebook

By Roy H. Williams

cover image of Secret Formulas of the Wizard of Ads

Sign up to save your library

With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.

   Not today

Format

ebook

Author

Roy H. Williams

Publisher

BookBaby

Release

01 July 1999

Share

Subjects

Business Management Nonfiction
Libby_app_icon.svg

Find this title in Libby, the library reading app by OverDrive.

app-store-button-en.svg play-store-badge-en.svg
LibbyDevices.png

Search for a digital library with this title

Title found at these libraries:

Loading...

Awards: Wall Street Journal #1 Bestseller

1999 Business Book of the Year

In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award—only this time, the book has nuts, bolt, and even more bite!

The Wizard's secret formulas will show you:

  • How to find a champion to sell your ideas

  • Why targeting your market can be a big mistake

  • How to get customers to remember you

  • Why bankers think backwards

  • How to write miraculous ads

  • Why the brain contains 100,000 new worlds

  • Why being 'out of style' can be profitable

  • How to hire wisely and fire compassionately

  • How success can send you to the poor house

  • How to remember what's really important in life

    • Format

    ebook

    Author

    Roy H. Williams

    Publisher

    BookBaby

    Release

    01 July 1999

    Share

    Subjects

    Business Management Nonfiction
    Secret Formulas of the Wizard of Ads