It's 1976, Finland. A businessman organizes bus trips, transporting women from the south to the northern countryside to meet eligible bachelors at a dance. After seeing the - somewhat suspicious - ad in the local paper, Helmi, mid-forties, owner of a women's clothing store, decides to book the trip. But only because her dangerously naive shopgirl, Karin, is going. On a freezing December morning thirteen women climb into the old bus, driven by the tour organizer, Gunnar. The bus will take the women six hundred kilometers north in search of love. During the trip Helmi, who has never married, ponders her past relationships. Why didn't they ever work out? And why has her boutique lost so many customers the last two years?