A Guide to Building Customer Relationships and Sustaining Customer Loyalty

With greater options than ever before, consumers are demanding more than just an excellent product.

"The Superior Customer Experience" is for every front line team member.

It gives a to-the-point explanation of:

Establishing relationships with your customers
Keeping them engaged and loyal to your brand
Understanding the motivations and desires of those customers
Using customer loyalty and retention as a measure of your success.
Methods to truly satisfy customers, providing them with a superior experience
When you apply what is covered in the book you'll gain the perspective you need to shape the way your customers view your organization.