Managing service businesses in many Asian countries requires working around a set of complexities less common in the developed economies of the West. Research and practice in services in Asia is at the exploratory stage. It requires new knowledge and is likely to need departures from existing tracks. This e-book seeks to highlight research and practices surrounding services management in Asia and hopes to encourage more diverse and innovative research exploring theoretical implications of the unique cultural, socio-economic, regulatory and technological environment in Asia's diverse economies