Many organizations have the attitude that innovative work and the generation of new idea are an internal affair which should be closed for the surrounding world. This has changed during recent years and more and more organizations see benefits in opening up their innovation process. Open innovation means that valuable ideas can come from both inside or outside the company and can go to the market from inside and outside the company. Organizations committing to open innovation view the outside world as a source of inspiration and accept the strategic potential of letting other organizations contribute to the innovation process.