Calling all developers and consultants: build the best SAP CRM system you can with this essential, one-stop guide! In this practical guide to SAP CRM backend architecture and programming, you'll establish a firm understanding of the essential concepts and principles of SAP CRM. You'll then find increasingly technical and complex information—extracting and loading data, creating print output, and when and how to use the most common enhancements in SAP CRM functionalities. Accompanied by real-world examples, helpful screenshots, and tips and tricks, this book leaves no SAP CRM backend customization stone unturned. Don't waste precious time combing through thousands of online posts on SAP CRM and come away empty-handed—find the technical backend information you need in this essential, one-stop guide!