Based on both research and personal experience these easy to read and understand book is a must have for all would be online marketers. While focusing primary on the use of social media and online classified sites, it also provides useful tips for off line activities to further create leads and boost sales. Written in plain jargon-free language, this book covers the basics of generating a positive online presence, writing effective ads, engaging readers and creating a sizable customer pool. Links and references for further study are also provided.