The 2AM Principle

ebook Discover the Science of Adventure

By Jon Levy

cover image of The 2AM Principle

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People always say, "Nothing good happens after 2AM"
But they probably have never narrowly escaped death while running with bulls in Pamplona, defeated Kiefer Sutherland in a drunken game of Jenga, or jumped into a moving limousine full of strangers only to take over a bachelorette party. That's because they only got it half-right. Nothing good happens after 2 AM . . . except the most EPIC experiences of your life.
Why did they get it wrong? Because until now, no one realized there was a science of adventure. People generally believe that the most adventurous experiences of their lives happened by chance. But just think, if that were true, if it was pure luck we would all lead similarly exciting lives . . . but we don't.
Adventures don't happen by accident—just ask Jon Levy. Once a high school geek, he is now a world-traveling behavior scientist and the creator of the EPIC Model of Adventure, a breakthrough four-stage process for creating unforgettable experiences—from assembling the right team and the finer points of party crashing, to the science of being funny and ending the evening with style.
The 2AM Principle combines outrageous triumphs, embarrassing failures, and life-changing lessons from Levy's adventures with concrete science to show anyone how to live life more fully—and adventurously.
'A brilliant and indispensable guide to seizing the day (or, more precisely, seizing the night). Jon Levy masterfully shows us how to have daring, mind-expanding adventures without ending up in a hospital or jail cell. Your life will be filled with more adrenaline, dopamine and all those other good brain chemicals. Jon Levy is boredom's number one enemy.' —AJ Jacobs, bestseller author of The Year of Living Biblically and The Know-It All
'Jon Levy is what happens when you mix a behavioral scientist like Robert Cialdini with Indiana Jones.' —Lewis Howes, New York Times bestselling author of The School of Greatness
'[Levy is] a uniquely qualified expert on the subject of memorable ... experiences.' —Kristin Tice Studeman, Vogue.com
'A how-to guide for having adventures.' —Jane Borden, Observer.com
'A must-read for those of us in love with travel and adventure!' —Extra Pack of Peanuts
The 2AM Principle