One hundred million people have played World of Warcraft in the 12 years since its inception. Those people did more than play; they worked, they fought, they triumphed, they held entire game servers hostage, they even married each other in real life. They developed new identities, swapping their workaday selves for warriors, mages, assassins, and healers. Blood Plagues and Endless Raids explores a wild, incredibly complex culture partly through the author's engaging personal story but also through the stories of other players and developers. It represents the definitive (and only) account of one of the world's biggest pop culture phenomena.