A book about how to donate money or fund causes and people in need In The Art of Effective Giving, R.M. Lala, director of the Sir Dorabji Tata Trust for eighteen years, shows how the choice to give enriched the lives of leading businessmen who practised philanthropy with the same passion that they showed as entrepreneurs. These pacesetters can serve as examples for us to follow in our own small ways, for compassion is greater than wealth and learning to care is all that is necessary to making a difference. The Art of Effective Giving is about spreading the circle of people willing to reach out to others - for the sheer joy of giving.