Beth didn't mind being an empty-headed flirt - if her arms were full of Jimmy. Jimmy's intoxicatin' caressin' had her dizzy in the head - until she learned the luscious reason why he was practicin' his technique. One of the most popular settings for romance stories was the old west, where men were men and women were women. As many a swooning damsel could attest, There's something about a cowboy. The western romance became one of the most popular types of magazines sold during the early and mid-twentieth century. By today's standards, these stories may be considered sweet and wholesome, but there's still a thrill to them. Stories of untamed country and love make western romances extremely popular.